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MIST opened doors in 2011, perfectly timed to hit the e-cigarette scene at the very height of the Vape Rush. Based in Brighton on the south coast of the UK, MIST not only provide the residents of the seaside town with their vaping necessities but also do a great deal of online business, with thousands across the globe taking advantage of their own brand MIST e-juice. Now fully established as a trusty vendor of vape kits and their own brand e-liquids, MIST are leading up to the release of a new e-juice line; the MIST MTL Short Fill range. MIST have taken a unique angle with these juices; having noticed that many new e-liquids are aimed at sub-ohmers and strive to achieve the sweetest, most Malaisia-esque coil-destroying flavours, MIST’s new MTL Short Fill range instead aims to give a little something to the huge number of e-cig users who stuck to the high-PG, mouth-to-lung juices and devices. Designed to deliver clear, crisp flavours, the MIST Short Fills aim to be tasty but not too ‘extra’. Speaking with MIST’s staff, they said that they had noticed some of the most popular flavours they sold were subtle fruits such as blueberry and peach, flavours they described as “session vapes”; sweet and moreish, but not so sugary as to deaden the palette.