Real vs Fake

At UK ECIG STORE, we made the decision very early on to not sell fake or copied products - more commonly known as clones - for several reasons. Not only do these products sit in a very dodgy area in the legal zone, they also undermine the efforts of hard-working manufacturers and mod makers around the world.

For those unfamiliar with the buzz around 'clones', it's similar to how high-cost designer handbags are copied, ever-so-slightly modified, mass-manufactured, and sold at a tiny fraction of the cost of the genuine product.

The world of vaping has grown so rapidly that we're seeing more and more premium manufacturers cropping up, creating unique devices from amazing materials and using engineering techniques so good that the end result is, what many vapers would call, a piece of artwork. This is often reflected by a premium price for the product. With such a device, you'd often find a serial number engraved on the device, a presentation box, and perhaps even a certificate of authenticity.

It's not always the expensive devices that get cloned, though. As with most consumer goods out there, almost anything with a recognisable brand name can be recreated in anonymous factories and sold cheaply enough to entice consumers to buy their clones instead of the real thing.

Now, whilst we recognize we could make some nice margins on clones, it's not the kind of business model we want to have. As vapers ourselves, we love the work that manufacturers put into their products, and we want to support them.

There's also the biggest issue of all: safety. No one knows what batteries are being used in these clones. No one knows the materials used in clones of atomizers, and many of them come to you still with machine oil on them. We've even seen mechanical mod clones without vent holes. There's not a chance we'd ever risk selling something so potentially dangerous, even if it yields massive profit margins.

You can be sure that whenever you buy anything from UK ECIG STORE, you're buying genuine and full authorized products that we received directly from the manufacturer.