This is a common question asked by new people as they begin their vape journey. And for good reason, choosing the right nicotine strength is crucial. Nicotine is one of the four key ingredients along with PG, VG and flavouring that makes up your e-liquid. The strength of nicotine varies between users and there is no one correct level, but there is a way of knowing what you should be vaping. First of all, we need to establish what nicotine actually is.

Nicotine is an extract that is from the tobacco plant Nicotiana Tabacum. It can also be found in small amounts in common food products such as tomatoes and potatoes. Nicotine's mood-altering effects are different by report: the effects can include mood elevation, alertness and calmness. The substance is used in particular as both a stimulant and a relaxant. It is an addictive substance that is also in conventional cigarettes; hence why so many people find it difficult to stop smoking.

With e-liquid that is sold over the counter you can choose from various strengths:

  • - 0mg or 0%

  • - 3mg or 0.3% (Low)

  • - 6mg or 0.6% (Low - Medium)

  • - 12mg or 1.2% (Medium)

  • - 18mg or 1.8% (Medium - High)

  • - 24mg or 2.4% (High)

These values state the amount of nicotine per ml of juice. Some companies represent this as a percentage instead of milligrams but they are all of equal value.

The next question is: “Which nicotine strength do I go for?” The answer depends on what e-cigarette set up you have, i.e. sub-ohm or casual vaping, and if you are a smoker or ex-smoker. Again this varies from person to person. However, here are some basic tips:


1. Taste

There are a vast array e-liquid flavours out there and the majority of them taste amazing. The amount of nicotine can make a big difference though, as the higher nicotine strength you go, the less flavour you will taste. You will experience a harsher vape with higher nicotine levels. It is advised to stay within low nicotine levels if you’re sub ohm vaping as the amount of vapour produced makes everything more intense.


2. Throat hit

Higher nicotine levels will give you a stronger throat hit. When combined with higher PG based eliquids this can be intense, so it is important to check before purchasing. Also note that high PG based eliquids and low nicotine levels may not satisfy the needs of a smoker or ex smoker who is used to a strong throat hit. For those switching from smoking to vaping, a more pronounced throat hit is advised.


3. Nicotine Addiction

Nicotine is known to be addictive; and if you were a heavy smoker then it is tempting to go for higher nicotine level eliquids. However you need to take into account that the vaping experience is different to smoking and it may not be necessary to use a higher level of nicotine. As a person trying to quit smoking we recommend choosing a medium nicotine strength and then gradually reducing it.


We have put together this pack for you to test the different levels of nicotine to best suit you: