IQOS

IQOS is an electronic device that gently heats real tobacco, rather than burning it like cigarettes do. Explore the entire range of IQOS products by clicking on the links below.

IQOS was developed by PMI: a tobacco company focused on building a smoke-free future. They have spent Billions on developing smoke-free products like the popular IQOS range

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Explore IQOS

Explore the IQOS range, two 2nd Generation heated-tobacco devices, the IQOS ILUMA and ILUMA ONE which pair with TEREA sticks, offering eleven flavours heated with SMARTCORE INDUCTION™ technology for a smooth, authentic taste.

Whether you prefer tobacco or menthol, options like Amber, Teak, Sienna, Green, and Blue ensure a satisfying experience.

Unlike traditional cigarettes, IQOS heats real tobacco without burning, providing a cleaner, flavourful alternative for users who want authentic tobacco taste.

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How does IQOS ILUMA work?

The new IQOS ILUMA and ILUMA ONE offer a smoke-free, heated tobacco experience with advanced SMARTCORE INDUCTION SYSTEMTM technology. Designed exclusively for TEREA tobacco s6cks, IQOS ILUMA devices delivers real tobacco taste with 95% fewer harmful chemicals than tradi6onal cigareRes. The device requires no cleaning and has no blades, ensuring a hassle-free experience.

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Why switch to IQOS?

Switching from smoking to IQOS can be a better option for adult smokers looking for a smoke-free alternative. Unlike traditional cigarettes, IQOS heats tobacco without burning it, which significantly reduces the harmful chemicals produced—by up to 95% on average. This means you get the taste of real tobacco with less odor, no ash, and fewer risks for both you and those around you.

The latest IQOS devices, like the IQOS ILUMA, use advanced technology for a cleaner, more convenient experience. While IQOS still contains nicotine and isn’t risk-free, it’s a smarter choice if you’re not ready to quit smoking entirely.