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Welcome to IQOS

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By using real tobacco instead of liquid, IQOS delivers a more familiar and satisfying taste experience. IQOS is designed to closely mimic the rituals of smoking with similar in-hand and in-mouth experience and finite duration.

IQOS is not a cigarette

It heats real tobacco at a much lower temperature compared to cigarettes (350°C vs 800°C). This is enough to release the tobacco flavour and nicotine, but with 95% less harmful chemicals compared to cigarettes*.
80% of smokers who try IQOS for 7 days switch completely from cigarettes.**

What are the main benefits?

Iqos benefits science
The Science

Over £3 billion has been invested over 10 years in research and development, to perfect the technology and design

Iqos benefits less impact
Less impact on you and those around you

With IQOS there is no ash, no smoke or cigarette–like smells and no impact on indoor air quality

Iqos benefits cost saving
Cost saving

A smoker that consumes on average 10 cigarettes per day can save £1,000 per year when switching to IQOS


The most technologically advanced IQOS device to date. IQOS 3 Duo allows you to be more efficient with the use of two tobacco sticks in-a-row, with faster charging time for your convenience.

Now £49.00

Heat and repeat. IQOS 3 MULTI is the all-in-one pocket-sized device, offering you 10 consecutive uses without recharging. Define your look with a choice of 4 device colours.


Introducing IQOS. Enjoy a refined tobacco heating experience with our user-friendly design that includes LED status lights and vibration alerts.

Now £29.00

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk

** Philip Morris Limited consumer insights data.Based on regular SMS conversion checks (opted-in consumers) during the period 10/11/2018 - 06/06/2019

Frequently Asked Questions

What is the difference between IQOS and normal cigarettes?

IQOS differs to normal cigarettes as tobacco is heated instead of being burnt. A tobacco taste is provided without any combustion or cigarette smoke, and the smell from tobacco is also reduced.

According to Phillip Morris International research, the device produces on average a lower level of harmful chemicals when compared to traditional cigarettes*. However, IQOS is not a risk free product and like all nicotine containing products, it is addictive. The best course of action is always to quit all tobacco and nicotine containing products.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk

How do I use IQOS devices?

IQOS devices are simple to use and contain two major components, the device itself and the HEETS. All you need to do is to insert a HEETS tobacco stick in to the device and once ready inhale. Click here to learn more

Is IQOS safe?

No. IQOS is not risk free.

However, IQOS is a better choice than smoking because, based on current scientific evidence, switching completely to IQOS is likely to present less risk to your health compared to continuing to smoke.

The best option is always to quit tobacco and nicotine use.

Does IQOS produce smoke?

No, IQOS does not produce smoke, instead a tobacco vapour is produced when using IQOS.

What is the warranty for IQOS devices?

IQOS devices have a 12 month warranty from the date of purchase. Always ensure that you have a copy/picture of your receipt.

Can I try IQOS before buying it?

Yes – Click Here to learn more about the IQOS Try before you Buy programme. As well as trying the product you will be provided with guidance on getting the most out of the product.