IQOS - Heat not burn

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Iqos Header

Real tobacco. Real satisfaction.

Real Tabacoo
Real Tabacoo

Real tobacco, heated. No burning. No liquid.

Unlike a vape product, which uses liquid, IQOS heats real tobacco for a more satisfying taste experience. That's why the majority of smokers who trial it, switch away from smoking for good.*

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
About IQOS and Heets
IAbout IQOS and Heets

About IQOS

IQOS is an electronic device that gently heats real tobacco, rather than burning it like cigarettes do. Explore the entire range of IQOS products by clicking on the links below.

IQOS was developed by PMI: a tobacco company focused on building a smoke-free future. They have spent Billions on developing smoke-free products like the popular IQOS range

Why switch to IQOS
Why switch to IQOS

Why switch to IQOS?

Real satisfaction.

IQOS heats real tobacco offering a true tobacco taste and cigarette-like satisfaction.*

Less cost.

20 HEETS tobacco sticks cost £5 RRP, less than half the average price of a pack of 20 cigarettes.**

Less risk.

Switching completely to IQOS presents less risk to your health than continuing to smoke.***

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory). **Assumes average price of cigarettes at £11.18 per pack. Source: ONS dataset. Average price - Cigarettes 20 king size filter, 2020. ***Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.
IQOS no Tar
IQOS no Tar

Cigarettes produce tar. IQOS doesn’t

"Tar" is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from "Tar" and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

Important information: Although IQOS does not produce tar, IQOS is not risk-free, and delivers nicotine which is addictive.
*Average reductions in the levels of a range of harmful chemicals (excluding nicotine). **Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Try before buy

Try before you buy

The IQOS Try Before You Buy programme is designed for you to try IQOS for 14 days in the comfort of your own home. Each trial kit includes a brand new device and 4 packs of HEETS.

  • Pay £10 for your trial kit
  • Experience IQOS for 14 days
  • Keep the device and pay the difference or return it free of charge

Our Heets

  • Amber


    Amber Selection HEETS offer a rounded, toasted tobacco blend with light woody and nutty aroma notes.

  • Green


    Green Selection HEETS are a lightly toasted tobacco blend providing a balanced menthol cooling sensation enriched by green minty aroma notes.

  • Blue


    Blue Selection HEETS offer a mellow tobacco blend providing a deep menthol cooling sensation and peppermint aroma notes.

  • Sienna Caps

    Sienna Caps

    Sienna Caps Selection HEETS offer the rounded, toasted tobacco blend of Sienna Selection with its woody and light tea aroma, which in a click delivers a cooling menthol sensation with notes of zesty mint.

  • Turquoise


    Turquoise Selection HEETS offer a lightly toasted tobacco blend providing a crisp menthol cooling sensation and zesty aroma notes.

  • Sienna


    Sienna Selection HEETS offer a rounded, toasted tobacco blend with woody and light tea aroma notes.

  • Teak


    Teak Selection HEETS offer a toasted tobacco blend with nutty aromas.

  • Yellow


    Yellow Selection HEETS offer a mellow tobacco blend with zesty aroma notes.

  • Russet


    Russet Selection HEETS offer a rich toasted tobacco blend with malty aromas and bold taste.

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Frequently Asked Questions

What is the difference between IQOS and normal cigarettes?

IQOS differs to normal cigarettes as tobacco is heated instead of being burnt. A tobacco taste is provided without any combustion or cigarette smoke, and the smell from tobacco is also reduced.

According to Phillip Morris International research, the device produces on average a lower level of harmful chemicals when compared to traditional cigarettes*. However, IQOS is not a risk free product and like all nicotine containing products, it is addictive. The best course of action is always to quit all tobacco and nicotine containing products.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk

How do I use IQOS devices?

IQOS devices are simple to use and contain two major components, the device itself and the HEETS. All you need to do is to insert a HEETS tobacco stick in to the device and once ready inhale. Click here to learn more

Is IQOS safe?

No. IQOS is not risk free.

However, IQOS is a better choice than smoking because, based on current scientific evidence, switching completely to IQOS is likely to present less risk to your health compared to continuing to smoke.

The best option is always to quit tobacco and nicotine use.

Does IQOS produce smoke?

No, IQOS does not produce smoke, instead a tobacco vapour is produced when using IQOS.

What is the warranty for IQOS devices?

IQOS devices have a 12 month warranty from the date of purchase. Always ensure that you have a copy/picture of your receipt.

Can I try IQOS before buying it?

Yes – Click Here to learn more about the IQOS Try before you Buy programme. As well as trying the product you will be provided with guidance on getting the most out of the product.