IQOS - Heat not burn
Real tobacco, heated. No burning. No liquid.
Unlike a vape product, which uses liquid, IQOS heats real tobacco for a more satisfying taste experience. That's why the majority of smokers who trial it, switch away from smoking for good.*
About IQOS & HEETS
IQOS is an electronic device that gently heats real tobacco, rather than burning it like cigarettes do. HEETS are exclusively used with IQOS. Each pack of HEETS contains 20 tobacco sticks at £5 RRP per pack. One HEETS stick offers a duration similar to the one from a cigarette.
Why switch to IQOS?
IQOS heats real tobacco offering a true tobacco taste and cigarette-like satisfaction.*
20 HEETS tobacco sticks cost £5 RRP, less than half the average price of a pack of 20 cigarettes.**
Switching completely to IQOS presents less risk to your health than continuing to smoke.***
Cigarettes produce tar. IQOS doesn’t
"Tar" is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from "Tar" and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
Try before you buy
The IQOS Try Before You Buy programme is designed for you to try IQOS for 14 days in the comfort of your own home. Each trial kit includes a brand new device and 4 packs of HEETS.
- Pay £10 for your trial kit
- Experience IQOS for 14 days
- Keep the device and pay the difference or return it free of charge
Amber Selection HEETS offer a rounded, toasted tobacco blend with light woody and nutty aroma notes.
Green Selection HEETS are a lightly toasted tobacco blend providing a balanced menthol cooling sensation enriched by green minty aroma notes.
Blue Selection HEETS offer a mellow tobacco blend providing a deep menthol cooling sensation and peppermint aroma notes.
Sienna Caps Selection HEETS offer the rounded, toasted tobacco blend of Sienna Selection with its woody and light tea aroma, which in a click delivers a cooling menthol sensation with notes of zesty mint.
Turquoise Selection HEETS offer a lightly toasted tobacco blend providing a crisp menthol cooling sensation and zesty aroma notes.
Sienna Selection HEETS offer a rounded, toasted tobacco blend with woody and light tea aroma notes.
Teak Selection HEETS offer a toasted tobacco blend with nutty aromas.
Yellow Selection HEETS offer a mellow tobacco blend with zesty aroma notes.
Russet Selection HEETS offer a rich toasted tobacco blend with malty aromas and bold taste.
Frequently Asked Questions
What is the difference between IQOS and normal cigarettes?
IQOS differs to normal cigarettes as tobacco is heated instead of being burnt. A tobacco taste is provided without any combustion or cigarette smoke, and the smell from tobacco is also reduced.
According to Phillip Morris International research, the device produces on average a lower level of harmful chemicals when compared to traditional cigarettes*. However, IQOS is not a risk free product and like all nicotine containing products, it is addictive. The best course of action is always to quit all tobacco and nicotine containing products.
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk
How do I use IQOS devices?
IQOS devices are simple to use and contain two major components, the device itself and the HEETS. All you need to do is to insert a HEETS tobacco stick in to the device and once ready inhale. Click here to learn more
Is IQOS safe?
No. IQOS is not risk free.
However, IQOS is a better choice than smoking because, based on current scientific evidence, switching completely to IQOS is likely to present less risk to your health compared to continuing to smoke.
The best option is always to quit tobacco and nicotine use.
Does IQOS produce smoke?
No, IQOS does not produce smoke, instead a tobacco vapour is produced when using IQOS.
What is the warranty for IQOS devices?
IQOS devices have a 12 month warranty from the date of purchase. Always ensure that you have a copy/picture of your receipt.
Can I try IQOS before buying it?
Yes – Click Here to learn more about the IQOS Try before you Buy programme. As well as trying the product you will be provided with guidance on getting the most out of the product.