Vape Brands on Fire: 12 Monkeys E-Liquid
They have many fantastic E-Liquids including Shortfill 50ml and 10ml Nicotine Salt E-Liquids. Not forgetting the origins menthol e liquid.
With the last two years being somewhat of a blur we decided to (finally) catch up with their team over in Canada. We wanted to find out what they had in store for all their UK customers in 2022 as well as sharing their ‘origins’ story.
Interview: UK ECIG STORE x 12 Monkeys Vapor
Can you give us a brief history of your company/ brand. Where/when did you start, and what has your journey been like up until now?
12 Monkeys Vapor is a Canadian brand that was founded in December 2014. We’ve created many delicious e-liquids that have a multi-layered experience, and we are very grateful to have been able to bring these products on our journey to different countries and trade shows around the world.
We love meeting our fans and we wouldn’t be where we are without them. One fan even got a tattoo of our monkey logo on their arm!
What/who Inspired you to start your own E-Liquid Company?
To begin, we are vapers ourselves. In 2014, we noticed that the state of e-liquid flavours in the market were more basic and singular in profile. We wanted to see if we could achieve an elevated experience of flavour by creating more complex and multi-layered e-liquid blends using the best e-liquid ingredients we could get our hands on.
We weren’t sure about our products but after our first few trade shows, we discovered that people wanted to pay for our products and hence 12 Monkeys Vapor was born.
There are a lot of companies out there at the moment since vaping has raised in popularity over the years. But what makes you different?
To us, flavours are not just a taste, but an experience! We meticulously craft flavours that take you on a journey with each puff, where the taste buds can identify the different intricate notes in the beginning, middle and end.
We put a lot of effort into researching interesting fruit combinations that were not previously available in the market and have ended up with some fan favourites, such as Kanzi (watermelon, strawberry, kiwi).
[Source: 12 Monkeys Staff Launching Harambae at one of UK ECIG STORE's Vape Shops in London]
For a lot of people vaping is still relatively new, how seriously do you take quality control, and what measures do you take to achieve this?
We take quality control very seriously. All our products have been lab-tested according to the regulation standards to ensure that no harmful substances are found in our e-liquids. We carefully source our flavour ingredients from the most reputable companies and thoroughly test them before we utilise them in our blends.
All our flavour profiles also go through a strenuous flavour testing panel and refinements are made to bring you the best tasting e-liquids out there. Once the flavours have been approved, all batches are formulated and bottled in our ISO 7 clean rooms.
The last year has been terrifying to say the least, for a lot of us, how has the pandemic affected you, what changes/ sacrifices have you had to make?
With the pandemic, we were sad that we were unable to attend many vape expos in the UK as well as other major European expos because we miss seeing everyone.
Meanwhile in Canada, we have created many new and great tasting flavours and we are hoping to see them available in the UK and Europe in the near future.
We know that the last 12 months have been completely unpredictable, but where do you see your brand in the next 12 months, what do you want to achieve?
In the next 12 months, we are diligently focusing on what new experiences we can create with our flavours as well as exploring other platforms for our e-liquids.
With COVID and regulations constantly evolving, we are doing our best to work with our partners so that we can bring the newest 12 Monkeys Vapor products to a local vape shop near you.
What advice do you have for someone considering vaping?
There are numerous studies available that show the effectiveness of vaping. We encourage those who are attempting to quit smoking to try vaping as an alternative solution. If we can quit, so can you! There are many vaping devices out there that cater to people with different vaping habits and needs.
We highly recommend that you visit your local vape shop to learn more about what products are most suitable to you.
What is your favourite product that you have released to date, and why?
Without a doubt, Kanzi has been one of our most popular flavours of all time. Being a top-seller since its release in 2015. We also love the flavours in our new Oasis Series and we hope to see this in the international market place this year. We hope you get to try them!
Finally, what do you want people to know about you that they don't already?